Sellers and buyers on the boundary: Potential moderators of role stress-job...
AbstractDespite intense research interest in the role stress phenomenon in marketing over the last decade, there have been few attempts to explain the sometimes discrepant findings. This study...
View ArticleAttributions and behavioral intentions of inexperienced salespersons to...
AbstractThe goal of this research was to determine how inexperienced sales representatives (rookies) interpret and respond to their sales failure situations. The authors studied 296 rookie financial...
View ArticleThe Efficacy of a Multicultural Prevention Intervention among Urban American...
AbstractThis study explored how a non-targeted group of ethnic minority youth might or might not benefit from a prevention intervention focused on other cultural groups. The study specifically...
View ArticleThe Outcome of Values Creation: Satisfaction and Patronage
AbstractThese researchers, in examining the role of value in the decision process of hotel travelers, develop their theoretical framework on the central tenet underlying means-end theory (Gutman 1982)....
View Article2008 AMS Outstanding Marketing Teacher Award
AbstractIn the past 10 years, my teaching has spanned both graduate and undergraduate programs: Masters-level Marketing Planning (evening, weekend, and distance-learning) and elective courses (Managing...
View ArticleDo Individual Differences Shape Salespeople’s Interpretation and Behavioral...
AbstractBeing successful as a salesperson requires one to respond effectively to failure. The purpose of this research is to investigate how individual differences shape salesperson attributions for...
View ArticleSales Research: Where is the Cutting Edge?
AbstractProfessors Greg Marshall, William Locander, and Daniel Ladik proposed a special session for the Selling & Sales Management Track titled “Sales Research: Where is the Cutting Edge?” at the...
View ArticleInternational Relevance and Applicability of United States-Based Marriage and...
Abstract This study involved a qualitative examination of Turkish marriage and family therapists’ perspectives with respect to the relevance and applicability of their United States (US)-based marriage...
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